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How can U-Sell U-Save charge such low
fees for its services?
Traditional 6%* real estate brokers spend large amounts of money
and the majority of their time trying to find new clients. They
create and manage expensive advertising campaigns using newspaper
ads, radio and television commercials and mailings. They also
spend large amounts of time making phone calls
(“Cold Calling”), and networking at social gatherings and other
similar activities. On the other hand, the majority of our
business comes from three sources: (1) new clients attracted by
our very low flat fee; (2) prior satisfied clients and; (3) new
clients referred to us by our satisfied clients. We don’t need to
spend a lot of time or advertising dollars looking for new
clients. Instead, we let our excellent service and very low flat
fee “sell themselves”. Simply put, we can afford to make less per
home sale because our expenses are lower and we have more time to
sell a larger number of homes (volume). We then pass this savings
onto you.
Are there any up-front fees or hidden
charges?
No. We don’t get paid until you do at the close of escrow.
What if my home doesn’t sell?
You pay nothing. You only pay if we sell your home.
Does U-Sell U-Save negotiate the
terms of sale?
Yes.
Offers from buyers’ agents
U-Sell U-Save will be the point of contact for all offers
received from buyers’ agents. We will give you a copy, review
the specifics of the offer, recommend a negotiation strategy,
and then proceed with negotiating maximum price and contract terms most favorable
for you.
Offers from buyers without an agent
If the buyer has no agent and is unable to prepare a
written offer (he doesn’t know how), U-Sell U-Save will prepare
the offer for him. After the buyer and seller reach preliminary
agreement on the purchase price (With our Comparative Market
Analysis, we help you set the price), U-Sell U- Save meets with
both the buyer and seller, negotiates all other terms with the
buyer, and then prepares a written purchase agreement for buyer
and seller signature acceptance.
Once an offer is negotiated and
signed, do you simply go away?
No. We stay with you through the close of escrow. U-Sell U-Save
will prepare all required disclosure documents, review and advise
you regarding all inspections, process all contract
contingencies, monitor the purchase agreement to ensure that both
you and the buyer are in compliance with the contract terms, and
manage the escrow process. Remember, we don’t get paid until you
do. Thus, we have an interest in making certain that everything
is proceeding correctly and remains on track so that escrow
closes.
How do “traditional” real estate
commissions work?
Traditional real estate brokers charge a 6% commission based on
the sales price of your home. 3% goes to the agent who you select
to list your home (called the “seller's agent”) and 3% goes to
the buyer's agent. You, as the seller, pay both agents.
If a buyer has
no agent, the seller’s agent typically represents both the buyer
and seller and collects the entire 6% commission. The property is
usually advertised on the Multiple Listing Service (“MLS”) to
inform real estate agents that the seller is willing to pay a 3%
commission to other licensed agents. See
Seller Programs to see how
U-Sell U-Save commissions work.
If I list my home on the MLS do I
have to offer buyers’ agents a 3% commission?
A seller can offer buyers’ agents any commission amount, it’s
entirely up to you. The traditional real estate commission to
buyers’ agents is 3%. Because you are competing with other home
sellers in your area we generally recommend that you also offer
a 3% commission to buyers' agents as a lower commission will
discourage them from showing your home. Remember, you are still saving thousands of dollars by
having U-Sell U-Save as the seller’s agent (FLAT FEE of $4,950
v. Traditional 3%). See Seller
Programs for details.
In the last few
years some areas have seen a reduction in commissions to 2½% as
the new standard for buyers’ agents. It’s important that you
don’t offer any more than necessary to successfully sell your
home. However, on the other hand, it is just as important that
you don’t offer too little and thereby limit marketplace
exposure of your home. We will evaluate your specific area to
determine what other sellers are typically offering buyers’
agents and advise you of the best approach for you.
What is the MLS and how does it work?
(U-Sell U-Save’s FULL SERVICE OPTION
lists your home on the MLS [See
Seller Programs for details])
The Multiple Listing Service (“MLS”) is a cooperative data base
used by licensed real estate agents to advertise properties for
sale to other agents. Only licensed agents, not the general
public, can list properties for sale on the MLS or on the major
websites (i.e.; MLSListings.com, Realtor.com, Home.com, etc.)
owned and controlled by the real estate industry (i.e.;
California Association of Realtors, National Association of
Realtors, etc.). Listing a home on the MLS gives it more
marketplace exposure as over twenty thousand (20,000) agents use
the MLS, many of them with clients looking to buy a home. To get
this increased marketplace exposure the home seller must agree
to pay a 3% commission to one of these real estate agents if
their client buys the seller’s home.
A home listed for sale on the MLS must include, within the MLS
listing, home details such as list price, number of bedrooms,
baths, etc. One very important detail which must be included in
the MLS listing is the commission amount (traditionally 3%) the
seller is offering to buyers’ agents. This must (it’s a
mandatory MLS rule) be included in the MLS listing up-front so
that buyers’ agents know what the seller is willing to pay
before showing the property to their clients. Realize, that if
you offer a lower commission to buyers’ agents than other
sellers in your area that you will likely be at a competitive
disadvantage with your home being shown less frequently to
prospective buyers.
U-Sell U-Save’s
FULL SERVICE OPTION
lists your home on the MLS (See
Seller Programs for details). However, listing on the MLS and
offering a 3% commission to the buyer’s agent plus a
FLAT FEE of $4,950 to U-Sell
U-Save (the seller’s agent), is much less than the traditional 6%
commission.
You do not need
to hold open house on weekends, since agents are showing your
home (lockbox optional). However, you may still want to hold open
house to increase your chances of finding a buyer without an
agent. If the buyer has no agent you do not pay the 3%
commission. Instead, we will assist the buyer through the entire
transaction at no added charge, passing all the additional
savings onto you.
What if I don’t put my home on the
MLS, how does it work?
(U-Sell U-Save’s FOR SALE BY OWNER
OPTION sells your home without listing on the MLS
[See Seller Programs for
details])
A property not listed on the MLS is not advertised to other
agents and, unlike being listed on the MLS, buyers’ agents won’t
know if the seller is willing to pay a commission if they bring a
buyer. In fact, the property can be sold directly to the buyer
without paying any commission to the buyer’s agent. Buyers’
agents realize this fact and will generally avoid showing a home
not listed on the MLS. Some may contact the seller, without their
client present, and attempt to get the seller’s prior agreement
to pay a commission of a predetermined amount before they show
the property to their client. Buyers’ agents do not want to risk
showing their client the home and then receive either no
commission or a negotiated commission significantly below the
traditional 3%.
By not listing
on the MLS and not offering a 3% commission, agents will not show
your home. Instead, you can find the buyer yourself by holding
open house on weekends. Since the buyer does not have a paid
agent to represent him, he will need help throughout the
transaction. U-Sell U-Save, under our
FOR SALE BY OWNER OPTION, will assist both
buyer and seller through the entire transaction for one low FLAT FEE of $4,950 instead
of the typical 6% commission. See
Seller Programs for details.
Who Hosts Open Houses?
Because no one, including real estate agents, knows your home’s
positive attributes better than you, it is best if you hold open
house. By doing so, you have complete control over scheduling
when they are held. We provide you with all the tools necessary
to hold open house including instructions, open house signs,
directional arrows, flyers, and all the rest. We are always
available to answer any questions that you or prospective buyers may have.
What areas do you serve?
U-Sell U-Save Real
estate provides discount flat fee for sale by owner and discount
flat fee full service programs to Santa Clara County (aka
Silicon Valley) including: San Jose (which includes: Almaden
Valley, Blossom Valley, Cambrian, Evergreen, Santa Teresa, Rose
Garden, Willow Glen), Cambpell, Cupertino, Los
Altos, Los Gatos, Monte Sereno, Mountain View, Saratoga, Sunnyvale, Santa Clara, Morgan Hill, Gilroy, San Martin, Milipitas, Palo
Alto.
We also serve:
Santa Cruz County, San Mateo County (which includes: San
Mateo and Redwood City) Alameda County, Contra Costa County,
Monterey County, and San Benito County.
How do I get started?
Just call or email us to schedule a listing appointment at your
home. We will bring a Comparative Market Analysis to help you
determine the market value of your home. We will also discuss the
steps necessary to prepare your home for the market, how to
conduct open houses, review how the U-Sell U-Save selling process
works, and complete the necessary paperwork (Listing Agreement).
At the conclusion of our meeting you will be fully prepared and
can immediately begin the home selling process.
* Sales
commissions may vary based on individual brokerage practices,
local custom, and market conditions.
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